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Telemarketing

Telemarketing

Telemarketing

It is also called telesales or cold calling. The word Telemarketing consists of two words, Tele which is a shortcut for telephone and marketing. It simply means the use of the Telephone to market products and services.

Telemarketing is a method of direct marketing in which a salesperson promotes or sells products or services to prospective customers or consumers over the telephone. Telemarketing is very helpful to most businesses these days because it helps them save time and money in promoting their products and services to their respective customers. Although telemarketing has come under fire in recent years, it is still being viewed as an annoyance by many.

There are two major categories of Telemarketing, first is B2B (Business-to-Business) and B2C (Business-to-Consumers).

Business-to-Business (B2B)

A marketing strategy which involves the transaction of goods or services between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.

Business-to-Consumer (B2C)

Sometimes also called Business-to-Customer describes activities of commercial organizations serving the end consumers with products and/or services. There are several types of Telemarketing.

Lead Generation

which is the gathering of information.

Sales

It is using of persuasion to sell a product or service.

Inbound

which is reactive reception of incoming orders and requests for information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople.

Outbound

It is proactive marketing in which prospective and preexisting customers are contacted directly.

Telemarketing may be done in an office setting, from a call center or even at home. An effective telemarketing process often involves two or more calls. The first call determines the customer’s needs. The final call motivates the customer to make a purchase. Prospective customers are usually identified by past purchase history, previous requests for information, credit limit, competition entry forms, and application forms and for existing customers. Names may also be purchased from another company’s consumer database or obtained from a telephone directory, yellow pages or another public list. The qualification process is intended to determine which customers are most likely to purchase the product or service.

By its very nature, telemarketing creates a unique selling environment. You’re entirely dependent on the words you use and the tone in your voice. Telemarketing could be a tough job but with the right attitude, right skills and the right plan you would surely succeed.

This Post Has One Comment
  1. Telemarketing may be done in an office setting, from a call center or even at home. An effective telemarketing process often involves two or more calls. The first call determines the customer’s needs. The final call motivates the customer to make a purchase.

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